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Insights: The Emergence of Choice in Healthcare

 

It wasn't long ago that healthcare consumers went to the same doctor they had been seeing for 20 years and whichever specialists came recommended by that same doctor. Recently, consumers have been taking healthcare decisions into their own hands and selecting care providers based on online reviews and expected out-of-pocket costs. With this change comes a greater responsibility for providers to make scheduling efficient and easy, costs clear and concise, and the overall experience satisfactual. 



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