Insights: The Emergence of Choice in Healthcare

The Emergence of Choice in Healthcare


It wasn't long ago that healthcare consumers went to the same doctor they had been seeing for 20 years and whichever specialists came recommended by that same doctor. Recently, consumers have been taking healthcare decisions into their own hands and selecting care providers based on online reviews and expected out-of-pocket costs. With this change comes a greater responsibility for providers to make scheduling efficient and easy, costs clear and concise, and the overall experience satisfactual. 


Read the whitepaper “The Emergence of Choice: Why Consumers Own The Future of Healthcare" by Doug Pfaff, Senior Director at Huron, to learn more about: 

  • The forces propelling choice in healthcare
  • The future of choice in healthcare
  • If your organization prepared to succeed in this future state


Patients are turning the healthcare world upsidedown. Is your organization adapting to be successful in this changing environment? 






Doug Pfaff

Senior Director, Huron

Doug has over 20 years of life sciences experience, over half of which have been in strategy consulting. His projects have spanned numerous therapeutic areas. He has served a range of healthcare clients from large biopharmaceutical companies to small biotech firms, as well as private equity, medical device, and contract sales clients.




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